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THE LYRA STORY IDEA TO ICON LYRA GOOD
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Aztec Black Shimmer Black Slate Leopard

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Dark Navy Royal Blue Pastel Blue

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Espresso Brown Taupe Beige Brown

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#color_black

Long Crop Hoodie - Black

Sale price$83.00

Regular price$83.00

#color_graphite

Long Crop Hoodie - Graphite

Sale price$83.00

Regular price$83.00

#color_plum

Long Crop Hoodie - Plum

Sale price$83.00

Regular price$83.00

#color_beige brown

Long Crop Hoodie - Beige Brown

Sale price$83.00

Regular price$83.00

Designed in London. Made with Italian fabric. Crafted in Istanbul & Tunis.

See the journey

#color_navy

Long Crop Hoodie - Navy

Sale price$83.00

Regular price$83.00

#color_grey

Long Crop Hoodie - Grey

Sale price$83.00

Regular price$83.00

100% Cotton

#color_black

Relaxed T-Shirt - Black

Sale price$69.00

Regular price$69.00

100% Cotton

#color_white

Relaxed T-Shirt - White

Sale price$69.00

Regular price$69.00

100% Cotton

#color_aubergine

Relaxed T-Shirt - Aubergine

Sale price$69.00

Regular price$69.00

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Wool & Velvet

#color_black

Selene Knit Dress - Black

Sale price$228.00

Regular price$228.00

New-In

Wool & Velvet

#color_chocolate

Selene Knit Dress - Chocolate

Sale price$228.00

Regular price$228.00

IDEA TO ICON

1/6

The Product

Our designers begin their creative journey, reinventing a classic, or creating something completely new.

Scouring 40's vintage magazines and international markets for inspiration.

Mood boards tell the story of a product's personality and aesthetic.

The Fabric

In the design house, Fabric is King.

Our team oversee and obsess over every step of fabric preparation.

Our pieces start in Italy as patented fibres from the Bergamo Mills. Our linen from Turkey. Our buttons from Tunis…

You get the picture. Only the best make the cut.

The Cut

Next up is our London studio for pattern cutting and fitting.

Refining and connecting with you, our community. The iterative process is key to getting the perfect design.

The cream rises to the top, and everything else gets left on the cutting room floor.

The Production

We take quality seriously.

Every piece undergoes 11 meticulous production stages of craftsmanship.

Every zip, button and stitch is carefully selected and placed.

Our quality control team leaves no detail unchecked before each product leaves our care.

The Finishing touches

Every product is inspected for the smallest of faults before the LYRA label is sewn in.

Each piece is hand-pressed, ironed and wrapped before being sent to London for final inspection.

Ready to be shopped by you.

The Finishing touches

The Collection

Each collection is intentional.

Pieces are looped together into collections so they can live beautifully in the wardrobe.

Our designer, founder, and team work together to ensure each collection is thoughtfully curated, carefully made, and given the spotlight it deserves to tell its story.

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